In 1964 Paolo Guerciotti founded the Guerciotti company in the heart of Milan. It was located in a street close to Buenos Aires, one of the most important shopping streets of Milan. Guerciotti is the most prominent bicycle brand in Milan. It embodies the history (over 50 years of success), the tradition, the passion and the achievement of numerous goals thanks to the efforts and hard work of the Guerciotti team.
Guerciotti conceptualised the NO LIMIT CARBON ENGINEERING project which it uses to develop and produce all Guerciotti Bikes.